MARKETING MANAGER

ABOUT SKYSPECS

SkySpecs envisions a world where wind energy is the most affordable form of electricity and therefore ubiquitous around the world. SkySpecs is helping to make this possible by automating the operations and maintenance of wind farms using advanced robotics paired with our custom-built asset performance management software, Horizon.

SkySpecs launched the world’s first completely autonomous blade inspection product in 2016 with a custom designed drone system. Since then, SkySpecs has inspected over 25,000 wind turbines in 16 countries, becoming the world leader in understanding the health of turbine blades. Identifying issues with turbine blades is only the first step. In 2019 SkySpecs launched Horizon to be a platform for SkySpecs to offer a multi-layered solution for customers that includes: data collection, wind turbine blade engineering expertise, and a place for all stakeholders to collaborate to manage and analyze massive amounts of data, spot trends, and create plans for high-cost repair campaigns. Ultimately, this will help reduce the cost and risk of operations for the industry.

WHAT WILL I BE GETTING MYSELF INTO?

SkySpecs will probably be unlike any place you’ve ever worked. The second you walk in the door, you will feel the high energy environment filled with incredibly smart people solving hard problems. SkySpecs values collaboration, multidisciplinary problem solving, and a mantra of ‘under-promise, over-deliver’. SkySpecs is at a critical growth period where there are an endless number of opportunities to make an impact. You will initially be thrown into top priority sales and marketing initiatives to accelerate our growth. This will include running email marketing campaigns, collaborating with 3rd-party paid advertising vendors to run killer lead-gen campaigns, helping to configure and optimize workflows and campaigns using marketing automation software, and serving as the key driver of our robust event/conference marketing agenda.

The marketing manager will work closely with the marketing director, sales team, and product team to help drive awareness of our products and services, and to bring in more qualified leads.

THE IDEAL MARKETING MANAGER AT SKYSPECS…

• Is passionate about changing the world through innovative technology
• Cares about SkySpecs’ mission, our wind energy industry users, and our users’ experience with SkySpecs’ products and services
• Is seeking a high-impact role at a rapidly growing startup
• Knows what the acronyms PPC, CAN-SPAM, CMS, CPC, CTA, PR, RT and SEO all stand for and how they work
• Thrives in an environment where it is imperative to own a project, take risks, ask questions, and convince others to see your vision at times
• Is inquisitive, energetic, and creative
• Is comfortable exploring the huge number of digital marketing tools out there and making recommendations about which might have the highest impact on our sales
• Knows how to manage WordPress without screaming obscenities at their co-workers
• Is a self-starter, and comfortable creating process and procedure where none may yet exist
• Likes to measure ROI (or lack thereof) using GA
• Is an excellent writer, communicator and content creator
• Can handle juggling multiple projects and competing priorities
• Has worked with graphic designers and/or creative directors and knows how to manage the development of marketing collateral from concept to completion

IN A GIVEN WEEK, THE MARKETING MANAGER WILL…

• Design and execute email campaigns and provide KPIs
• Manage the weedy details of conference planning
• Monitor and provide reporting on digital/paid campaigns
• Juggle the competing needs of sales requests for marketing content
• Work in WordPress to optimize our website’s SEO, update content, and work with a UX Designer to make it look great
• Create video marketing content
• Write website content
• Stay on top of what the competition is doing and report back to those who need to know
• Interview internal/SkySpecs experts in their field and create content out of it

MUST HAVES…

• 3-5 years B2B marketing experience
• 3 relevant writing samples that have been previously published or used in a professional capacity
• Be full-time and based in SkySpecs’ Ann Arbor office
• Willing to travel periodically

SO WHY SHOULD I WORK FOR YOU?

Glad you asked; it’s not a one-way street. We want to sell you on why we’re the best, too.

• We really trust our employees and we go above and beyond. To that end, we work with a flexible work schedule.
• You’ll receive the respect and loyalty of your teammates (and we’re not just saying that; it’s actually a thing around here).
• We offer a fun, energetic, often entertaining workplace that is open and accepting of all interests.
• We get to work in downtown Ann Arbor, which equates to restaurants, shops, coffee houses and bars just outside our front door.
• We love to grab a beer, sponsor tailgates, and share knowledge in casual settings. We like each other so we enjoy doing stuff together.
• We offer medical, dental and vision insurance.

HOW TO APPLY

Please introduce yourself by sending your resume and cover letter to: jobs@skyspecs.com.

In your cover letter, please include why you want to work at SkySpecs, and how your previous experience relates to the position described. Please also include 2-3 professional writing samples.  We receive many applications, so we’ll only review those that include all of the above.

Our People Ops team will respond as soon as possible.  We are proud to be an Equal Opportunity Employer.